Our feet are firmly on the ground, so you can keep thinking in the clouds.

Almost every business goes through some sort of transition stage - sometimes even more than one - in really defining the long term identity.  This process usually begins with a business plan that identifies a market opportunity and some type of solution to fill the identified gap.  In the case of Statusfirm, we began creating online TV channels for niche markets.  Markets under-serviced by main broadcast mediums like television.  However, the initial business path commonly turns over stones along the way and reveals hidden gems - those "aha" moments when you recognize that almost by accident you have an opportunity to build on something special. To add to this, these "aha" moments are generally the result of a culmination of common thought process by an entire organization with a common goal. 

Statusfirm had that "aha" moment 4 years after we began our journey.  As one of the original founders, I have seen this transition from defining niche markets and providing online streaming content to them, through to being a product and service orientated business now focussing on our technology as the main value proposition and our production and New Media Services as the complimenting components.  This is an exciting process that was the single result of an incredible group of people who have had the success of the company as their primary focus.  The ability to identify this opportunity and recognize the change that needed to take place was a significant transition - One that not every organization is willing to engage.  

Although these changes cannot be taken lightly, our path is clearer than ever with the commitment to productizing our technology and the ultimate goal of deploying Core Catalyst. With the addition of key members of our team the wheels are in motion, and the company is more exciting, yet focussed than ever.  Sales are representative of our growth in the right direction, and guaranteed, 2010 will be our greatest year ever proving that the decision made on the strategy and focus of the company were the right ones.

I for one am so excited to be part of this incredible group of people and just thrilled to see the fruits of our labor!

Google is pushing further on their mission to bring a "Native Client" for Javascript to the world.  Native client promises to allow web applications to run fast, as fast as natively compiled code. Being a dinosaur of sorts, I remember when Microsoft introduced .NET (I was there!).  The .NET runtime was exactly this, a "Managed Client" for code written in C# or VB.NET to run somewhat natively on Windows x86 platforms - ONLY - that was their mistake IMHO.  C# is a great language, well thought out and developed, awesome IDE, etc - but, it doesn't really let you build smokin' fast web apps, this is where NaCl comes in.  I hope it catches on!

Read more on CNET - http://news.cnet.com/8301-30685_3-20000697-264.html?tag=newsLeadStoriesArea.1

-Q-  
<Kieron Quigley>

My 2year mark for being a Statusfirmian will be April 1 and I have to admit I came to Statusfirm being a little green in regards to the details of producing web-video and the efficiencies involved with getting it to the viewer. Being a moderate-geek I collect gizmo's and gadgets that I think are cool, often evaluating my real need after the purchase rather than before. I have been really intrigued with the advancements of mobile video devices and how society is demanding to have a video camera the size of a business card, I to am part of that crowd. Working at Statusfirm and building out our vision of Core Catalyst (our cloud based publishing platform) has opened my eyes to a whole new world of opportunity for not only creating content when and where you choose, but having the ability to share it instantly is even more powerful. 

I want to share with you a camera that, when I saw the ad I was instantly drawn to. The camera is the Kodak PlaySport. We've all seen mini video cameras and we have a few floating around our offices here, but what was really appealing to me was that this camera is small enough to fit in the pocket of my cargo shorts, shock proof, water resistant and designed for the outdoor extremist or adventurer. Now to me, this is a camera that really caters to a demographic that often gets to view some spectacular scenery in some often aggressive conditions that most people will never see. Myself, being an outdoor enthusiast that camps, hikes in the back country and canoes any river possible, the PlaySport is the ideal gadget to have with me. I'm not afraid of it getting splashed in the canoe or been tossed around my Jeep on the way to the trail head.

Its awesome for me to see the advancement of this technology coming to a point to where its 1-affordable for the average Joe to buy and 2-produces awesome quality footage. Oh ya! Did I mention the PlaySport records in 1080p HD? Now thats crazy-cool!!

Thanks for reading and I hope you get to enjoy your own tech-geek-gadget in a way that is personal to you and your interests.

Ciao'

Hi, and thanks for dropping by!  Welcome to our website, we hope you like it.

Our goal of the site is to inform you of our products and services, and let you know who we are.  Statusfirm is an Edmonton, Alberta, Canada based organization that specializes in digital media and cloud based publishing.  Using our exclusive Core Catalyst software, we empower you to publish your content, promote your message, engage the audience and assess the impact - pretty cool stuff.

Let me know what you think of the new site, the good and the bad!  We are always looking to improve and hear from customers, potential customers and general surfers!

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<Kieron Quigley>